Talent acquisition is all about building relationships. So, good talent acquisition technology needs to make that process easier in order to be worthwhile. The challenge is that communications preferences change constantly, so the tools required to build relationships effectively must also change.
For the last 20 years or more, email and phone calls have been the ‘go to’ tools for recruiters looking to communicate with candidates and prospects. However, changing communication habits have made both dramatically less effective in recent years as email/phone have been replaced by texting as the communication medium of choice for most users.
Here are six statistics that illustrate the how pervasive texting has become, confirming that it’s an essential tool for modern recruiters.